Explain which product/market expansion grid strategy PC-makers are pursuing to deal with the threat of post-PC mobile
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Explain which product/market expansion grid strategy PC-makers are pursuing to deal with the threat of post-PC mobile devices. Is this a smart strategy?
(AACSB: Communication; Reflective Thinking)
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Related Book For
Principles Of Marketing An Asian Perspective
ISBN: 9781292089669
4th Edition
Authors: Philip Kotler, Gary Armstrong, Swee Hoon Ang, Siew-Meng Leong, Chin Tiong Tan
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