Explain which product/market expansion grid strategy PC-makers are pursuing to deal with the threat of post-PC mobile

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Explain which product/market expansion grid strategy PC-makers are pursuing to deal with the threat of post-PC mobile devices. Is this a smart strategy?

(AACSB: Communication; Reflective Thinking)

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Principles Of Marketing An Asian Perspective

ISBN: 9781292089669

4th Edition

Authors: Philip Kotler, Gary Armstrong, Swee Hoon Ang, Siew-Meng Leong, Chin Tiong Tan

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