Discuss how companies such as HP and other PCmakers can adapt to and capitalize on new online,

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Discuss how companies such as HP and other PCmakers can adapt to and capitalize on new online, mobile, or social media technologies. (AACSB:

Communication; Reflective Thinking)

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Principles Of Marketing An Asian Perspective

ISBN: 9781292089669

4th Edition

Authors: Philip Kotler, Gary Armstrong, Swee Hoon Ang, Siew-Meng Leong, Chin Tiong Tan

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