Should these shoemakers capitalize on consumers who want to be fit without doing the work to achieve

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Should these shoemakers capitalize on consumers who want to be fit without doing the work to achieve that goal? Do you think that basing claims on research sponsored by the company is ethical?

Explain your reasoning. (AACSB: Communication;

Ethical Reasoning)

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Related Book For  book-img-for-question

Principles Of Marketing An Asian Perspective

ISBN: 9781292089669

4th Edition

Authors: Philip Kotler, Gary Armstrong, Swee Hoon Ang, Siew-Meng Leong, Chin Tiong Tan

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