Explain why downstream channel members prefer less coverage, while preferring more assortment in the manufacturer's product category?

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Explain why downstream channel members prefer less coverage, while preferring more assortment in the manufacturer's product category? 6589

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Marketing Channels

ISBN: 9780131913462

7th Edition

Authors: Anne Coughlan, Erin Anderson, Louis W Stern, Adel I El Ansary

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