Explain why limited distribution is preferable for brands with a high-end positioning or a narrow target market

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Explain why limited distribution is preferable for brands with a high-end positioning or a narrow target market Explain the mechanism by which limiting the number of trading partners raises motiva- tion and increases power? 6589

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Marketing Channels

ISBN: 9780131913462

7th Edition

Authors: Anne Coughlan, Erin Anderson, Louis W Stern, Adel I El Ansary

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