ExxonMobil uses a(n) _____ appeal when it explains technical aspects of its products, such as lithium ion

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ExxonMobil uses a(n) _____ appeal when it explains technical aspects of its products, such as lithium ion batteries, hydrogen technology, biofuels, and CO2 capture technologies.

a. candid

b. emotional

c. engineering

d. informational

e. contemporary

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Marketing

ISBN: 9781260087710

7th Edition

Authors: Dhruv Grewal, Michael Levy

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