Farmers' co-ops often start off well, then find themselves unable to compete with pri- vate wholesalers. What
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Farmers' co-ops often start off well, then find themselves unable to compete with pri- vate wholesalers. What would you suggest are the major issues? What are steps a farm- ers' co-op can take to increase its chances of success?
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Marketing Channels
ISBN: 9780131913462
7th Edition
Authors: Anne Coughlan, Erin Anderson, Louis W Stern, Adel I El Ansary
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