Write a plan for starting your own franchising operation. What would be the essential elements of the

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Write a plan for starting your own franchising operation. What would be the essential elements of the plan? What specific points would you include in the contractual arrangement you establish with your franchisees?

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Marketing Channels

ISBN: 9780131913462

7th Edition

Authors: Anne Coughlan, Erin Anderson, Louis W Stern, Adel I El Ansary

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