In 1988, Vidal Herrera founded a U.S. company, Autopsy/Post Services, to perform autopsies in Los Angeles. An autopsy is a medical examination of a corpse, includ- ing dissection and tests of tissue and body fluids. The purpose is to ascertain the cause of death. Autopsy/Post Services will autopsy a body for a flat $2,000, more if the body has been exhumed (removed from burial) or if extra tests are ordered. Since 1988, Herrera's business has grown larger than he can handle. Clients include insurance companies, government bodies (who have the right to demand autopsies when the cause of death is unknown or may be criminal), fam- ily members, and medical providers (such as hospitals). An autopsy is requested to discover or to verify a cause of death and is considered good medical practice. Autopsies contribute to medical research. Many medical conditions (such as toxic shock syndrome and congenital heart disease) were discovered by autopsy, permit- ting researchers to develop treatments. Unfortunately, autopsies can be expensive, costing from several hundred to several thousand dollars. Also, conflicts of interest can arise: The logical party to sug- gest an autopsy is the provider of medical care, but the autopsy's results may disagree with the provider's estimation of the cause of death (one study shows autopsies dis- agree with the attending physician almost half the time). Thus, the provider may hes- itate to suggest an autopsy. Autopsies are frequently requested by someone who suspects negligence or other malpractice or who wishes to have tests performed (e.g.. genetic tests) to answer a troubling question. Autopsies are being performed at a declining rate in the United States (and in the world), but Vidal Herrera nonetheless believes the market potential is consider- able. Herrera plans to franchise Autopsy/Post Services to achieve rapid growth. If you were medically qualified, would you buy a franchise from him? What factors would you consider? How would you evaluate his offer? What would make you