What are the ways in which a franchise contract motivates a franchisee to cooperate with the franchisor?

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What are the ways in which a franchise contract motivates a franchisee to cooperate with the franchisor? What are the positive and negative aspects of these contracts from the franchisee's viewpoint? From the franchisor's viewpoint? Now turn the question around. What are the ways a franchise contract motivates a franchisor to treat franchisees fairly?

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