Find three non-FMCG brands and evaluate how their brand strength has been developed without the aid of
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Find three non-FMCG brands and evaluate how their brand strength has been developed without the aid of advertising. How might you improve the strength of these brands?
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Diane Joyce Pastorin
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Related Book For 
Marketing Communications Brands Experiences And Participation
ISBN: 241758
6th Edition
Authors: Chris Fill
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