From the information about Chobani in the case and at the start of the chapter, (a) whom

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From the information about Chobani in the case and at the start of the chapter,

(a) whom did Hamdi Ulukaya identify as the target for his first cups of Greek yogurt and

(b) what was his initial “4Ps” marketing strategy?

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Marketing

ISBN: 9780077861032

12th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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