Give an example of a service output demand that goes beyond the standard ones of bulk-breaking, spatial
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Give an example of a service output demand that goes beyond the standard ones of bulk-breaking, spatial convenience, waiting/delivery time, assortment/variety, cus- tomer service, and information provision. LOP58
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Marketing Channels
ISBN: 9780131913462
7th Edition
Authors: Anne Coughlan, Erin Anderson, Louis W Stern, Adel I El Ansary
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