Give an example of market segmentation that is appropriate for the purposes of product design but inappropriate
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Give an example of market segmentation that is appropriate for the purposes of product design but inappropriate for the purposes of marketing channel design. Conversely, give an example where the product-design segmentation is also useful for marketing channel design purposes. Explain your answers. LOP58
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Marketing Channels
ISBN: 9780131913462
7th Edition
Authors: Anne Coughlan, Erin Anderson, Louis W Stern, Adel I El Ansary
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