Give an example where a channel member performs only one flow for the channel yet is an

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Give an example where a channel member performs only one flow for the channel yet is an important member in making the channel work well. Give another example of a channel member who participates in all eight channel flows and describe how the channel member does so.

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Marketing Channels

ISBN: 9780131913462

7th Edition

Authors: Anne Coughlan, Erin Anderson, Louis W Stern, Adel I El Ansary

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