Many consumer-goods and industrial-goods companies both sell original product and provide service after the sale. Relative to

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Many consumer-goods and industrial-goods companies both sell original product and provide service after the sale. Relative to a system where only product is sold (but no service is necessary), how would you suggest describing the list of channel flows performed by various members of the channel?

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Marketing Channels

ISBN: 9780131913462

7th Edition

Authors: Anne Coughlan, Erin Anderson, Louis W Stern, Adel I El Ansary

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