If a consumer buys an item through a catalog over the phone with a credit card, is
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If a consumer buys an item through a catalog over the phone with a credit card, is the credit card company a channel member? If the product is delivered by FedEx, is FedEx a channel member? If yes, what flows do they perform?
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Related Book For 
Marketing Channels
ISBN: 9780131913462
7th Edition
Authors: Anne Coughlan, Erin Anderson, Louis W Stern, Adel I El Ansary
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