Explain how the shopping characteristics for the following consumer and industrial goods affect the channels for them:

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Explain how the shopping characteristics for the following consumer and industrial goods affect the channels for them: CONSUMER GOODS Bread INDUSTRIAL GOODS Laser printer toner cartridges Uranium for nuclear power plants Breakfast cereal Women's hosiery Cement Refrigerators Medical machinery (e.g., ultrasound machines)

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Marketing Channels

ISBN: 9780131913462

7th Edition

Authors: Anne Coughlan, Erin Anderson, Louis W Stern, Adel I El Ansary

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