A channel can be zero-based when targeted at one segment and not zero-based when targeted at another
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A channel can be zero-based when targeted at one segment and not zero-based when targeted at another segment. True or false? Explain your answer.
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Related Book For
Marketing Channels
ISBN: 9780131913462
7th Edition
Authors: Anne Coughlan, Erin Anderson, Louis W Stern, Adel I El Ansary
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