A channel can be zero-based when targeted at one segment and not zero-based when targeted at another

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A channel can be zero-based when targeted at one segment and not zero-based when targeted at another segment. True or false? Explain your answer.

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Marketing Channels

ISBN: 9780131913462

7th Edition

Authors: Anne Coughlan, Erin Anderson, Louis W Stern, Adel I El Ansary

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