Suppose that a set of channel participants decides to spare no expense in meeting all the service
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Suppose that a set of channel participants decides to spare no expense in meeting all the service output demands of their target market. Assuming they indeed do meet those expressed demands, under what conditions might their channel still not be zero-based?
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Related Book For
Marketing Channels
ISBN: 9780131913462
7th Edition
Authors: Anne Coughlan, Erin Anderson, Louis W Stern, Adel I El Ansary
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