Suppose that a set of channel participants decides to spare no expense in meeting all the service

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Suppose that a set of channel participants decides to spare no expense in meeting all the service output demands of their target market. Assuming they indeed do meet those expressed demands, under what conditions might their channel still not be zero-based?

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Marketing Channels

ISBN: 9780131913462

7th Edition

Authors: Anne Coughlan, Erin Anderson, Louis W Stern, Adel I El Ansary

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