In the Wal-Mart example in Section 3.4, the argument is that in the short run, devia- tions

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In the Wal-Mart example in Section 3.4, the argument is that in the short run, devia- tions from the Equity Principle can occur due to competitive reasons. What might make this statement untrue in the long run?

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Marketing Channels

ISBN: 9780131913462

7th Edition

Authors: Anne Coughlan, Erin Anderson, Louis W Stern, Adel I El Ansary

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