In the Wal-Mart example in Section 3.4, the argument is that in the short run, devia- tions
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In the Wal-Mart example in Section 3.4, the argument is that in the short run, devia- tions from the Equity Principle can occur due to competitive reasons. What might make this statement untrue in the long run?
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Related Book For
Marketing Channels
ISBN: 9780131913462
7th Edition
Authors: Anne Coughlan, Erin Anderson, Louis W Stern, Adel I El Ansary
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