Give three examples of more innovative products (for SCM purposes) and three examples of more functional products.

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Give three examples of more innovative products (for SCM purposes) and three examples of more functional products. Give at least one example of two brands (one more innovative, one more functional) in the same product category (e.g., automo- biles). What is the right supply chain for the more innovative products, and why? How does this differ from the more functional products?

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Marketing Channels

ISBN: 9780131913462

7th Edition

Authors: Anne Coughlan, Erin Anderson, Louis W Stern, Adel I El Ansary

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