Franchising is often thought of as a retail activity, but B2B franchising is now flour- ishing. If

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Franchising is often thought of as a retail activity, but B2B franchising is now flour- ishing. If it is a good idea, why has it spread more slowly than B2C franchising?

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Marketing Channels

ISBN: 9780131913462

7th Edition

Authors: Anne Coughlan, Erin Anderson, Louis W Stern, Adel I El Ansary

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Question Posted: Aug 06, 2024 07:01 AM

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Franchising is often thought of as a retail activity, but B2B franchising is now flour- ishing. If

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Marketing Channels

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