The policy of developing multiunit franchisees by giving them contiguous sites is in many ways very costly
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The policy of developing multiunit franchisees by giving them contiguous sites is in many ways very costly and cumbersome. What are the costs and benefits of contigu- ity? Is the policy worth its price?
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Related Book For 
Marketing Channels
ISBN: 9780131913462
7th Edition
Authors: Anne Coughlan, Erin Anderson, Louis W Stern, Adel I El Ansary
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