Go to the Strategic Business Insights (SBI) Web site and take the VALS survey ( www.strategicbusinessinsights .com/vals/presurvey.shtml

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Go to the Strategic Business Insights (SBI) Web site and take the VALS survey ( www.strategicbusinessinsights

.com/vals/presurvey.shtml ). What type of research is being conducted—exploratory, descriptive, or causal? How can marketers use this information? (AACSB: Communication;

Use of IT; Refl ective Thinking) LO.1

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Marketing An Introduction

ISBN: 9780132744034

11th Edition

Authors: Gary Armstrong, Philip Kotler

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