Go to the Strategic Business Insights (SBI) Web site and take the VALS survey ( www.strategicbusinessinsights .com/vals/presurvey.shtml
Question:
Go to the Strategic Business Insights (SBI) Web site and take the VALS survey ( www.strategicbusinessinsights
.com/vals/presurvey.shtml ). What type of research is being conducted—exploratory, descriptive, or causal? How can marketers use this information? (AACSB: Communication;
Use of IT; Refl ective Thinking) LO.1
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