Want to earn a little extra cash? Businesses use focus groups and surveys to make better marketing

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Want to earn a little extra cash? Businesses use focus groups and surveys to make better marketing decisions, and they might pay for your participation. Visit www.FindFocusGroups.com and review the opportunities available for research participation. Find two more Web sites that recruit research participants. Write a brief report of what you found and discuss the pros and cons to companies of recruiting research participants this way. (AACSB: Communication; Use of IT;

Refl ective Thinking)

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Marketing An Introduction

ISBN: 9780132744034

11th Edition

Authors: Gary Armstrong, Philip Kotler

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