Henry Ford's iconic Model T, introduced in 1908, in many ways heralded the beginning of the mass-manufactured

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Henry Ford's iconic Model T, introduced in 1908, in many ways heralded the beginning of the mass-manufactured automobile powered by an internal combustion engine. People shrugged when Ford promised to see the horse and carriage off the highways. But the Model-T was a resounding success that made the automobile a common sight on the roads and a common possession in many households. And now the wheels are turning again. Of course, cars continue to transport people and things. But in this digital age, they are also becoming marvels of technologies, covering areas from safety and networking to electric powertrains and self-driving abilities.


Can GM build these competencies using its existing workforce and managers? How should it proceed?

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Principles Of Marketing

ISBN: 9781292449364

19th Global Edition

Authors: Gary Armstrong

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