How can marketers use behavioral segmentation in consumer markets? Discuss, using an example for each method of

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How can marketers use behavioral segmentation in consumer markets? Discuss, using an example for each method of behavioral segmentation. (AACSB: Written and Oral Communication; Reflective Thinking)

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Marketing An Introduction

ISBN: 9780133451276

12th Edition

Authors: Gary Armstrong, Philip Kotler

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