How can Mercedes-Benz position itself effectively to appeal to consumers who are

(a) men,

(b) younger than 30,

(c) from China, or

(d) very wealthy? MERCEDES-BENZ From Janis Joplin to Jay-Z, The Eagles to Outcast, Kanye West to Mariah Carey, generations of singers and songwriters have been inspired to mention Mercedes-Benz in their lyrics.

Whether the brand offers a dreamed-of aspiration that they hope to access someday, or a signal of their wealth and power, Mercedes appeals to the musicians as well as their audiences. When lyricists beg for a Mercedes, or brag about how many sit in their garages, listeners around the world know exactly what they mean. The diversity of musicians and musical styles represented in the overall list of songs about Mercedes reflects just how effective the car brand has been at establishing a strong image as a luxury vehicle.