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Munchies, a cereal brand, has a whole-wheat cereal mix that is very popular with consumers. The company decides to capitalize on this popularity and introduces
Munchies, a cereal brand, has a whole-wheat cereal mix that is very popular with consumers. The company decides to capitalize on this popularity and introduces a similar mix, called Berry Munchies, in different fruit flavors. Berry Munchies is being advertised alongside the original Munchies and is gaining popularity, especially with children. Berry Munchies is an example of a
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product line extension.
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revamped product.
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new category entry.
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new-to-the-market product.
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reworked product.
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