How does the development stage of the new-product process involve testing the product inside and outside the

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How does the development stage of the new-product process involve testing the product inside and outside the fi rm?

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Marketing The Core

ISBN: 9781259302442

6th Edition

Authors: Roger Kerin

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Question Posted: Jun 12, 2024 01:20 AM

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How does the development stage of the new-product development process involve testing the product inside and outside the firm?
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How does the development stage of the new-product process involve testing the product inside and outside the

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Marketing The Core

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