How is need recognition triggered in the buyer decision making process? Provide examples of the two different
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How is need recognition triggered in the buyer decision making process? Provide examples of the two different types of triggers. (AACSB: Communication; Reflective Thinking) p-635
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Related Book For 
Principles Of Marketing
ISBN: 9781292341132
18th Global Edition
Authors: Philip Kotler, Gary Armstrong
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