How might the marketing strategy for a market leader in a product category that is high in
Question:
How might the marketing strategy for a market leader in a product category that is high in variety-seeking buying behavior
(low consumer involvement, high perceived brand differences)
differ from the marketing strategy for a minor brand? (AACSB:
Written and Oral Communication; Reflective Thinking) p-635
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Related Book For 
Principles Of Marketing
ISBN: 9781292341132
18th Global Edition
Authors: Philip Kotler, Gary Armstrong
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