Identify the sales promotion tools that might be useful for (a) page 427 Tastee Yogurt, a new

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Identify the sales promotion tools that might be useful for

(a) page 427 Tastee Yogurt, a new brand introduction;

(b) 3M self-sticking Post-it Notes; and

(c) Wrigley's Spearmint gum.

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Marketing The Core

ISBN: 9781264209293

9th International Edition

Authors: Roger Kerin, Steven Hartley

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