If a Kohls Outfit Bar was available at a location near you, would your friends use it?

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If a Kohl’s Outfit Bar was available at a location near you, would your friends use it? Why or why not?

Based on your response, what advice would you give Kohl’s management in advance of rolling out the Outfit Bar initiative nationwide? (AACSB: Written and Oral Communication; Reflective Thinking)

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Principles Of Marketing

ISBN: 9781292341132

18th Global Edition

Authors: Philip Kotler, Gary Armstrong

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