If Lightcos contribution margin is 40 percent, what increase in sales will it need to break even

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If Lightco’s contribution margin is 40 percent, what increase in sales will it need to break even on the increase in fi xed costs to hire the new sales reps? (AACSB: Communication;

Analytical Reasoning)

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Marketing An Introduction

ISBN: 9780132744034

11th Edition

Authors: Gary Armstrong, Philip Kotler

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