If you were a new brand entering the market for a consumer durable, how much cov erage
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If you were a new brand entering the market for a consumer durable, how much cov erage would you seek? What arguments would you give to channel entities as to why they should carry your brand? What questions and objections are they likely to have? To convince them to stock your product, would you pursue a branded variants strategy?
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Related Book For
Marketing Channels
ISBN: 9780131913462
7th Edition
Authors: Anne Coughlan, Erin Anderson, Louis W Stern, Adel I El Ansary
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