Imagine you are a channel manager for Toro, a prestigious supplier of lawn mowers. You have relied on a dealer network but now wish to add a mass merchandiser chain. This means you are contemplating a destructive act. Imagine the reaction of one of your most important dealers. What would you need to know to forecast the dealer's reaction? What could you do to limit the negative consequences of this reaction, and would it be worthwhile to do so? Repeat the exercise for a minor dealer.