In 2019, in Bangkok a customer found a dead lizard in a pack of Irvins Salted Egg
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In 2019, in Bangkok a customer found a dead lizard in a pack of Irvins Salted Egg Fish Skin. Spearheaded by CEO Irvin Gunawan, the brand launched a masterful campaign of apology and promised to do better next time. The campaign was designed to show that Irvins really cared about its customers. What was the reaction to it? Did the campaign work?
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The Irvins Salted Egg Fish Skin lizard incident was a major public relations challenge for the compa...View the full answer
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