A bank used SRI's consulting business intelligence values and lifestyles (VALS) research to profile customer segments that

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A bank used SRI's consulting business intelligence values and lifestyles (VALS) research to profile customer segments that did not use any automated or electronic services. Based on your knowledge of this lifestyle classification system, speculate what might be the primary and secondary VALS type for this customer segment.
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Principles of Marketing

ISBN: 978-0132390026

12th edition

Authors: Philip Kotler, Gary Armstrong

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