In a small group, discuss whether the following statement from Nike meets the criteria of a good
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In a small group, discuss whether the following statement from Nike meets the criteria of a good mission statement: “To bring inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete.)”
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Principles Of Marketing An Asian Perspective
ISBN: 9781292089669
4th Edition
Authors: Philip Kotler, Gary Armstrong, Swee Hoon Ang, Siew-Meng Leong, Chin Tiong Tan
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