In a small group, research a company and construct a growth-share matrix of the companys products, brands,

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In a small group, research a company and construct a growth-share matrix of the company’s products, brands, or strategic business units. Recommend a strategy for each unit in the matrix. (AACSB: Written and Oral Communication; Reflective Thinking)

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Marketing An Introduction

ISBN: 9780133451276

12th Edition

Authors: Gary Armstrong, Philip Kotler

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