Ingrid wants her company to expand its use of public

relations. She argues that, as other IMC alternatives

become more expensive and , public

relations should be a larger part of her company’s

IMC efforts.

a. online couponing has declined

b. consumers have become more skeptical of

marketing claims

c. web tracking software has become more

sophisticated

d. gross rating points have become marginalized

e. commercial speech has become more effective.

AppendixLO1