Is it ethical for marketers to gather massive amounts of data about everything a consumer does and

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Is it ethical for marketers to gather massive amounts of data about everything a consumer does and sell advertising using the information. What types of protections do you value as a consumer? (AACSB: Communication;

Ethical Reasoning) p-635

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Principles Of Marketing

ISBN: 9781292341132

18th Global Edition

Authors: Philip Kotler, Gary Armstrong

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