Is it ethical for marketers to gather massive amounts of data about everything a consumer does and
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Is it ethical for marketers to gather massive amounts of data about everything a consumer does and sell advertising using the information. What types of protections do you value as a consumer? (AACSB: Communication;
Ethical Reasoning) p-635
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Related Book For
Principles Of Marketing
ISBN: 9781292341132
18th Global Edition
Authors: Philip Kotler, Gary Armstrong
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