Is Nokia a market-centered company? How can it improve in this area? Nokia was once the worlds

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Is Nokia a market-centered company? How can it improve in this area?


Nokia was once the world’s largest maker of phones. These days, smartphone buying customers hardly recognize Nokia as a maker of such. Given its absence in the past decade from one of the hottest product categories, one might think that Nokia went the way of once-mighty brands like Kodak or Sears. But today, Nokia is actually thriving—not as a manufacturer of phones, but as a supplier of network infrastructure for industrial telecommunications service providers. How did Nokia escape extinction and rise to market leadership in a different industry? The answer lies in a long and difficult process of transformation and reinvention.

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Principles Of Marketing

ISBN: 9781292341132

18th Edition

Authors: Philip Kotler, Gary Armstrong

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