______________is the set of assets and liabilities linked to a brand that add to or subtract from

Question:

______________is the set of assets and liabilities

linked to a brand that add to or subtract from the

value provided by the product or service.

a. Brand positioning

b. Brand licensing

c. National branding

d. Brand equity

e. Brand solvency.

AppendixLO1

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Marketing

ISBN: 9780078029004

4th Edition

Authors: Dhruv Grewal, Michael Levy

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