Learning Objective 2 Discuss the changing communications landscape and the need for integrated marketing communications. Integrated marketing
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Learning Objective 2 Discuss the changing communications landscape and the need for integrated marketing communications.
Integrated marketing communications pp. 342–47 Shaping the overall promotion mix pp. 347–50
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Related Book For 
Principles Of Marketing
ISBN: 9780132020015
7th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham
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