Learning Objective 2 Explain the importance of understanding the marketplace and customers, and identify the five core
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Learning Objective 2 Explain the importance of understanding the marketplace and customers, and identify the five core marketplace concepts.
Understanding the marketplace and customer needs pp. 5–9
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Related Book For 
Principles Of Marketing
ISBN: 9780132020015
7th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham
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