Learning Objective 3 Identify the key elements of a customer-driven marketing strategy, and discuss the marketing management
Question:
Learning Objective 3 Identify the key elements of a customer-driven marketing strategy, and discuss the marketing management orientations that guide marketing strategy.
Designing a customer-driven marketing strategy pp. 9–13 Preparing an integrated marketing plan and program pp. 13–15
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Related Book For
Principles Of Marketing
ISBN: 9780132020015
7th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham
Question Posted: