Learning Objective 3 Describe the stages of the product life cycle and how marketing strategies change during
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Learning Objective 3 Describe the stages of the product life cycle and how marketing strategies change during the product life cycle.
Product life-cycle strategies pp. 241–47
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Related Book For 
Principles Of Marketing
ISBN: 9780132020015
7th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham
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